All-time high demand for Rolls-Royce Bespoke
October 30, 2019driversclub
Rolls-Royce is a name synonymous with luxury and engineering excellence and that’s precisely the qualities that are helping the brand to go from strength to strength at present.
Indeed, the marque has announced it has now seen its highest ever level of demand for models in its Bespoke range, with the Rolls-Royce Phantom proving highly versatile and popular among customers.
Redefining the possibilities of luxury craft
Torsten Muller-Otvos, chief executive of Rolls-Royce Motor Cars, commented: “Our Bespoke designers masterfully translate global taste patterns into works of art, moving beyond automotive conventions to redefine the possibilities of luxury craft.”
“These are three very different Phantoms, each illustrating the extraordinary breadth of Bespoke personalisation available to patrons of our marque.”
John Beckley, head of Rolls-Royce Bespoke, added: “Our Bespoke division is working tirelessly to fulfil customer demand. Never before have we seen such levels of demand for Bespoke personalisation.”
Getting to know the Bespoke Phantom
Purchasing a unique Rolls-Royce Phantom is the ultimate statement of luxurious decadence and buyers to date have taken this process to heart, designing an array of standalone models that are simply breathtaking. Here are three that truly captured the ethos behind the Bespoke design team:
Bedecked with an array of horologist memorabilia and decorative touches, the Horology Phantom was designed to celebrate the iconic watchmakers of Switzerland. It features a range of rare and precious materials, with close attention to detail mirroring the watchmaker’s craft.
Digital Soul Phantom
The Digital Soul Phantom was created as a study in contemporary artisan craft and is a celebration of technology and innovation in art. The model’s two-tone exterior of Carrara White and Smokey Quartz gives it a stunning presence and bespoke details throughout ensure it is wholly unique.
Arabian Gulf Phantom
Adopting the decadence and luxurious ethos that is so important to buyers in the Middle East, the Arabian Gulf Phantom was crafted to reflect the coming together of contemporary, daring architecture and the traditional, ornate nature of the region’s emirates.
Each model brings a touch of class and a unique take on the Phantom design to create something that is truly special. The Bespoke design team continue to go above and beyond in the delivery of extreme personalisation for the world’s most discerning customers.
Steve Clarke, marketing manager at Drivers Club News, comments: “Luxury is all about the rare and precious, and with Rolls-Royce Bespoke that’s precisely what buyers are able to achieve. By creating models that are at the same time unique and beautiful, it’s unsurprising that demand for the services of the Bespoke team are greater than ever.”
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