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Aston Martin Lagonda concept to make waves in Geneva

February 07, 2019driversclub

Stylish and unconventional, Aston Martin will bring its new Lagonda All-Terrain Concept to this year’s Geneva International Motor Show and it’s an unveiling that is expected to make a big impact in automotive circles.

Offering what the manufacturer describes as “extraordinary style and space efficiency”, the new vehicle will receive its full international debut and is expected to be a massive attraction for show attendees.

Andy Palmer, Aston Martin Lagonda president and group CEO, said: “The Lagonda All-Terrain Concept offers explicit clues regarding what will be the first Lagonda model to enter production, and further demonstrates how Lagonda’s zero-emission powertrain enables us to create spectacular cars that will radically redefine their sectors of the market.”

He went on to add that the buzz surrounding the Lagonda Vision Concept in 2018 was “truly remarkable” and it’s something the marque hopes to see repeated this year.

Ensuring the fans have plenty to see at this year’s show, the Lagonda All-Terrain Concept will be joined on stage at the manufacturer’s stand by three of the company’s top models: the Aston Martin Vantage, DB11 AMR and DBS Superleggera.

The Geneva International Motor Show will be taking place in Switzerland from March 7th to 17th and will play host to some of the biggest names in the global automotive sector.

Jess Wort, marketing manager at Drivers Club News, comments: “The Lagonda All-Terrain Concept is expected to be one of the standout attractions in Geneva. We now can’t wait to see if all the hype is really worth it.”

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