Jaguar offers behind-the-scenes glimpse into iconic designs
October 03, 2019driversclub
Jaguar has created some truly iconic car designs over the years and continues to win accolades for this today. Indeed, it scooped recent World Car Design of the Year awards for its F-Type, F-Pace and I-Pace, to name but a few.
However, the ways in which it comes up with these beautiful vehicles has always been a closely-guarded secret – until now.
Jaguar’s garage doors are opened
To coincide with its Jaguar Design team moving to a new purpose-built studio at the Gaydon Design and Engineering Centre this month, the carmaker has thrown open its doors to offer fans a unique glimpse into the journey that its models take from the drawing board to the showroom.
It was revealed that both exterior and interior teams collaborate over six stages of the design process: sketching; clay sculpting; digitalisation; colour and materials; design technical; and model manufacture.
Incredibly, it takes four years for that initial sketch to become a finished car – and every future Jaguar begins with an internal competition in which employees are tasked with coming up with their best creative ideas to be whittled down to an eventual shortlist for potential creation.
In what we think is a really nice touch, the designer with the winning idea will then stay with the project right the way through to ensure his or her initial spark is maintained for the final product.
Exterior design director for Jaguar Adam Hatton said: “You always get the most creative results when a team works well together and that’s what we’re all about.”
Steve Clarke, marketing manager at Drivers Club News, comments: “Everyone loves a sneak peek into their favourite brand and we’re certainly no exception. This glimpse into Jaguar’s inner workings is great and helps us appreciate the work that goes into creating some of our top cars of all time.”
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