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SEAT wants you to name their new SUV

June 01, 2017driversclub

Car names are always a hot talking point here in the Petrol News office and we don’t envy the poor saps tasked with devising new model names.

However, SEAT is now outsourcing that mammoth task to the general public, who will be able to suggest and vote for their favourite name to be applied to the Spanish car maker’s new seven-seater SUV, announced in March, which will sit above the Ateca in the SEAT range.

The only catch is that the name must have its roots in Spanish geography, a la Leon, Ibiza and Alhambra.

You have until June 22nd to suggest your name via seat.com/carworlds/new-large-suv/seeking-name.html and a shortlist will be announced on September 12th at the Frankfurt Motor Show, with the winner being revealed on October 15th.

SEAT President Luca de Meo explained the logic behind the decision: “[We have] decided to call upon every fan of the brand to propose and later vote on the name of the new SUV which is set to make history.

“In our efforts to launch #SEATseekingName, we have redefined the typical process in order to engage the public and followers of the brand all over the world in the project from start to finish.”

Stephen Hasley, brand manager at Petrol News, adds: “Naming a new car carries almost as much importance as naming a newborn baby. You have to get it right, otherwise they have to live their life with a silly or inappropriate name. We look forward to finding out what the public decides.”

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